7370 N Ridge Rd Madison , OH 44057 440-983-4947

Meet the Staff of Roughin' It Inc

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Ashley Starr - Owner

440-983-4947 - RoughinItRV@gmail.com

From the moment you step on our lot until the time you drive away in your next RV or motorcycle, your buying experience with Roughin' It Inc is my number one priority. I am passionate about the units that I sell and I put in a lot of time and effort to make sure we are offering the best vehicles, service contracts, and financing options. With a background in marketing and economics I make your buying process easy by providing you the right information at the right time. I work one on one with my staff everyday to make sure you are receiving information only on units that would be of interest for your particular needs. If we don't have the unit for you I will make sure your needs are communicated with our buyers so we can find it for you. Stop by the lot, we would love to show you around. Call me today at 440-983-4947 with any questions. 


Want to know more about our store? Check out this recent article from the News Herald:

https://www.news-herald.com/2020/02/19/madisons-roughin-it-owner-ashley-starr-shares-tips-for-other-young-entrepreneurs/



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David Keith - Sales and Finance Manager

- roughinitsales1@gmail.com

David comes to us with over 20 years experience managing New and Used Inventory, Finance, and Sales operations at multiple dealerships.  He always strives to ensure an informative buying experience that is customer focused!  By consistently monitoring trends in the marketplace, lenders, and our inventory his mission is to ensure he provides you with the RV/Motorcycle of your dreams and an experience that you won't hesitate to tell all of your friends and family about!  Let him know how he can help! 

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Paul Coates - Sales

440-983-4947 - roughinit4@gmail.com

Paul is an expert on product knowledge and finance. He loves all things fast, fun, and adventurous. He's hardworking and absolutely loves helping our customers find their perfect fit. He is known for coming in with blue hair and staying late to show campers and help his customers get hooked up and on the road. Paul is a blast to work with and if you're looking for a fast, fun, and efficient process, he is your man. 

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Phil Orley - Sales

440-983-4947 - RoughinItCycle@gmail.com

Phillip brings over 40 years of customer service, consulting, and sales experience to our staff. This well versed professional whose dedication to remain teachable allows him to be a trusted partner to our customers. He will always listen to your needs and help assist you in making a comfortable decision on motorcycle or recreational vehicle choice. His role and goal is to always treat everyone with professionalism, respect and honesty, resulting in a positive friendly experience. 

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Chuck and Jeanette - Buyers

216-219-7674 - roughinitrv@gmail.com

Chuck and Jeanette are a fierce buying duo. They brave the Ohio weather conditions day in and day out to bring you the best inventory there is! These two have over 20 years of experience. Chuck is an expert at diagnosing and appraising the units and Jeanette forecasts trends in your buying patterns to make sure we have what you are looking for when you are looking for it! These two listen to our customers to make sure that we continue to offer the bikes and campers our customers cant get enough of! The result? The right units, at the right price, at the right time. 

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Crystal Henry - Accounting

440-983-4947 -

Crystal has been in the industry for 13 years and counting! She is an expert in her field and remarkably efficient when it comes to accounting, titling, and processing. She enjoys spending time with her kids and her work family (us). 

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Sawyer - Customer Service

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Sawyer is our mascot, hes here Monday-Saturday and can be found snoozing around the lot in one of his many dog beds. He is also featured in many of the RV and motorcycle photos we take. We love him and we hope you do too! 


Feel free to bring your dog to our lot to look at RVs or motorcycles. We are dog friendly if you can't already tell. 

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Tony Sepulveda - Motorcycle Technician

4409834947 -

Tony started riding 20 years ago and has had a fast and furious passion ever since. He has a background in mechanics which he obtained from mentoring since he was 19 for a family friend. He began building stunt bikes. He took full fairing bikes, decked them out with cages, big sprockets, after market brake set-ups, reverse oil pickups, and of course pro taper handlebars. He began his career in dental care but then quickly realized, after fixing someone's Harley in the Dental parking lot, that he was missing his calling. He followed his dreams of becoming a master technician and began specializing in high performance engines and exotics; Ferraris, Maserati, and Bentleys. Tony always kept his motorcycle repair skills sharp, and after coming home everyday from work to a full line of motorcycles to work on, he decided to use his skillset to advance the motorcycle world. He hit the books and made sure he was an absolute product expert when it came to Harley, Honda, Suzuki, and Yamaha. He has done hundreds of motor builds, built countless high performance Harleys, and managed thousands of customers maintenance schedules. Tony is known on our lot for being able to diagnose a Harley issue with his eyes closed and he's the only tech we allow to work on our customer bikes. Tony can make a pitted metal shine like brand new and has unbelievable skills when it comes to detailing. He's here 9-5 every week day and always willing to help our customers. You can book Tony for anything from a quick service to a rebuild. His main focus is engine upgrades, if you want to go faster, hes the man for the job.

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Nick Perciful - RV Technician

440-983-4947 -

Nick works extremely hard to make sure that the campers and RVs you get from our lot are thoroughly inspected and ready to be your next home on wheels! He carefully checks each system of all the fun things that roll through our lot, he is the difference between Roughin' it and our competitors. He knows exactly what to look for, because he spent the last 15 years building trailers from the ground up. Aside from building them, he also has a camper of his very own, which he and his family love to spend time in. He is known for going above and beyond and making recommendations that will help better our customer's camping experience Nick evaluates the structural condition of the roof/ walls/ floor/tires, checks the electrical and plumbing system, and operates each appliance before these units hit our sales floor. From the windows to the walls Nick is our go to pro! 

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Jen Cundall - Service writer

4409834947 - roughinitparts@gmail.com

Jen comes from a background in part sales and has worked in the industry for over 15 years. She is here to make sure that you are quoted a fair price for the job we are doing. She also spends time keeping our customers in the loop and involved in their service on our lot. We make a point to update you on the status of your second home, we are honored to be trusted with your project.

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Frank Zakrajsek - Rv Technician

4409834947 -

Frank is truly a master of his trade. He ensures safety in our shop and in our campers and RVs. He is an electrician by trade and has an eye for detail. If its a wiring or electrical issue, Frank is our go-to, and if the electrical lines are prefect and each wire is laid immaculately, odds are Frank had a hand in it. He is an out of the box thinker with an analytical mind and a love for our products. He works to inspect each and every camper that comes through our lot for sale and for service and provides our customers with the exceptional service they have come to expect. He's an avid motorcycle rider as well! Were glad to have Frank on the team and to be able to offer his services to our customers.

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Emily Clark - Detail Specialist

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Emily is the reason our RVs stand out! She invests time and energy into making our campers shine. She brings new ideas to the table everyday to make sure our beloved campers look the best they can. Emily is responsible for keeping our inventory and facility sparkly clean, and she does an amazing job. Thanks, Emily!

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